Maddie Cheng Portfolio
Maddie Cheng

Hi, I'm Maddie.A maker, builder, connector and strategist.

Maddie Cheng seated in a black suit
From Boston, Massachusetts (Go Red Sox!) Studying at University of Southern California ↳Business of Innovation ↳Marshall School of Business + Iovine and Young Academy Based in Los Angeles, California

Academics

Thematic Option Honors Program

Marshall Global Leadership Program

  • Invitation-only for the most academically talented students in each freshman class

Notable Coursework

Organizational Behavior and Leadership · Business Statistics · Rapid Visualization · Innovators Forum

Work

Tibi, Client Education Intern

HATCh Inc, Sales Intern

Slate, Retail Sales Associate

SWSH, Extended Growth Team

Misión de Caridad, Intern

Leadership

USC Fashion Industry Association

  • Cohort Membership Director
  • Head of Casting
  • Outreach Coordinator

Trojan Venture Partners

  • Co-Director of Internal Affairs
  • Capstone Analyst

Extracurricular

USC Kappa Alpha Theta, Omicron Chapter

  • Appointed Design Chair

Fun Facts

  • I have solo camped for four days
  • I synchronized figure skated for 10 years
  • My #1 restaurant on Beli is Hillstone
  • In my free time you can find me wheel throwing, water coloring, needle pointing, or crafting
  • My favorite game is Backgammon
  • My dream job is to be a matchmaker

My brain

50% Planner
  • Logistics-oriented
  • High sense of urgency
  • Self-agency
  • Resourceful
50% Dreamer
  • Against-the-grain thinking
  • Loves the ideation process
  • Big-picture visionary
Testimonials

“Maddie is introspective, able to analyze complex concepts and synthesize them into solutions. She has always been dedicated to everything she puts her mind to. Honestly super smart. I’m a huge Maddie fan!!”

Jean CiccarellaFounder, Misión de Caridad

“Maddie has an exceptional eye for design and a natural talent for creating visual and marketing materials. She has a strong ability to understand each brand’s unique identity and translate it into visuals that feel fresh, elevated, and thoughtfully executed. I truly enjoyed seeing her creative work come to life for our clients and only wish we had more opportunities to utilize her talents!

Beyond her creativity, Maddie is incredibly efficient, adaptable, and quick to learn new skills. What makes her stand out even more is her consistently positive energy and genuine enthusiasm for her work. She approaches every task with a can-do attitude, making her not only a valuable contributor but also an absolute pleasure to work with.”

01

The Maker

Wheel Throwing

From my AP 3-D Art and Design portfolio Linda Alles Memorial Award · The Winsor School's top junior art award

A sustained investigation into the tension between lines and curves. I carved horizontal ridges into round stoneware vessels and changed their depth, spacing and number from piece to piece. The outsides stay bare so light and shadow show the form. Only the interiors are glazed.

02

The Builder

Misión de Caridad · 2023 – 2025

Besito Store

Built an accessory brand from the ground up. Sold products myself every weekend at farmers market pop-ups, pitching the nonprofit's mission to customers. All proceeds went to Misión de Caridad's Women's Work Program.

$20Kraised
20+pop-up events
Extended Growth Team · 2025

SWSH

Cold outreach for a venture-backed ($7M) shared photo app for live events. Managed contact list + created new campaign targeting athletic events.

60+festivals contacted
5+partnerships signed
03

The Connector

USC · 2026 – now

Fashion Industry Association

Outreach Coordinator

Led all outreach for internal programming and the spring fashion show.

$5Ksponsorship
250+contacts built
Head of Casting

Cast 100+ models and directed backstage for the fashion show.

Working under pressure · Adaptive problem-solving · Believer in servant leadership

Cohort Membership Director

Redesigned the club membership program, creating a cohort-based model to improve club retention. Received 100+ applicants and built a cohort of 30 members.

Long-term strategic thinking · Love of connecting people

Panels hosted
  1. Natasha Newman-ThomasCostume designer, Euphoria
  2. PAIGEFounder
  3. Campbell + KramerFounders
USC · 2025 – 2026

Trojan Venture Partners

Executive board · Co-Director of Internal Affairs

Organized all internal programming. Started a mentorship program pairing new members with executive board members. The club has since doubled in size.

4events
30+mentor matches
2×club size
Capstone Analyst
  • Three-statement financial models
  • DCF valuation
  • LBOs
  • Investment pitch competition
04

The Strategist

Code the Duo Way

For Innovators Forum, a class where students analyze company challenges, engage in direct discussions with guest speakers, and critique and pitch real-world products.

2026

A team pitch for Duolingo to teach the most universal language: coding. We created Montie, a Python-inspired mascot, designed drag-and-drop lessons, and tested them with non-coders and student coders.

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Tibi Style Class Hub

2026

I can create systems that uplift creative spaces. I built an internal tracker for the Style Class team to track clothing items in Tibi collections across three offices. It allowed team members to see what had been filmed for the website, which office it was in or headed to, and whether it had been uploaded to Tibi's system.

Hub screen tracking which colors have been filmedHub screen showing which office each piece is inHub screen with this week's Style Class looks and pull list

Tibi x YouTube

2026

A pitch to take Tibi's stylist content to long-form YouTube.

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Currently looking for summer 2027 roles